KSCL commissioned this animation as part of their exhibition
stand during a telecoms tradefair in France.
The brief was to create a fast moving, attention grabbing
animation that could be run at 16:9 and would loop and
hold without intervention throughout the day.
The animation was constructed using Adobe after effects,
photoshop and 3D studio Max then run from within Macromedia
Director to allow control and timing of playback.
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Taking elements of the existing division's branding
and transforming them in to self explanatory animations
Lasting 3 mins 30 seconds and with a powerful modern
soundtrack, played back using a 54" plasma screen and
PC, it certainly had the desired effect.
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